ANA Masters of Marketing 2025 | HOT TAKE | Gordon Young

Marketing is facing an existential crisis, and Gordon Young (Editor-in-Chief, the Drum) doesn’t hold back. The key to survival? AI. Not just as a productivity tool, but as a force to augment creativity and unlock new possibilities.

At Havas, we help brands cultivate desire, consistently, globally, and at scale. By uniting creativity, media, production and the best of technology through our Converged.AI operating system, we transform ambition into measurable growth.

© 2026 Havas

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At Havas, we help brands cultivate desire, consistently, globally, and at scale. By uniting creativity, media, production and the best of technology through our Converged.AI operating system, we transform ambition into measurable growth.

© 2026 Havas

Back to top

SUPER-STREAM

At Havas, we help brands cultivate desire, consistently, globally, and at scale. By uniting creativity, media, production and the best of technology through our Converged.AI operating system, we transform ambition into measurable growth.

© 2026 Havas

Back to top

SUPER-STREAM