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ANA Masters of Marketing 2025 | HOT TAKE | Glenn Landauer
At ANA Masters, Glenn Landauer (Chief Marketing Officer, Ledger Bennett) shares a fresh perspective: success in the age of AI isn’t about your field—it’s about your skills. Curiosity, creativity, and critical thinking are the new essentials. He adds a fourth: cultural understanding—especially in B2B, where internal company culture quietly shapes buying decisions. And with AI, we might finally be able to decode those signals.
