ANA Masters of Marketing 2025 | HOT TAKE | Andrea Isaac

AI was everywhere at ANA Masters in Orlando—but Andrea Isaac (Managing Partner, Business Transformation, Havas Play) goes beyond the buzz. In this quick hit, she reflects on how the conversation around AI is shifting from just productivity gains to something deeper: freeing up time for what truly matters. From GM’s transformation plan to the power of cultural relevancy and authentic creativity, Andrea highlights how smart tech isn’t just about speed—it’s about unlocking space for insight, imagination, and impact.

At Havas, we help brands cultivate desire, consistently, globally, and at scale. By uniting creativity, media, production and the best of technology through our Converged.AI operating system, we transform ambition into measurable growth.

© 2026 Havas

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At Havas, we help brands cultivate desire, consistently, globally, and at scale. By uniting creativity, media, production and the best of technology through our Converged.AI operating system, we transform ambition into measurable growth.

© 2026 Havas

Back to top

SUPER-STREAM

At Havas, we help brands cultivate desire, consistently, globally, and at scale. By uniting creativity, media, production and the best of technology through our Converged.AI operating system, we transform ambition into measurable growth.

© 2026 Havas

Back to top

SUPER-STREAM