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ANA Masters of Marketing 2025 | HOT TAKE | Amanda Dyke
What happens when top CMOs, agency leaders, and innovators gather to tackle the industry's biggest challenges? Amanda Dyke (Managing Partner, Marketing and Communications, Havas Media Network NA) shares her first-time experience at the ANA Masters. From boardroom tensions to breakthrough side conversations, she dives into how AI is reshaping workflows and unlocking empathetic audience segmentation that helps marketers not just imagine the future—but predict it.
