The Daily Wrap-Up | Tuesday
Description
Second day in Cannes. At the HavasCafe, the morning began with breakfast, our press briefing and the reveal of our new global report, The Science of Desire. The Conversation then moved to panels, starting with 'Can AI Shape Desire Without Breaking the Narrative?' on the future of PR and authentic voice. The afternoon continued with a panel in partnership with Meta on 'Desire-driven Shopping: From Discovery to Decision', exploring how people move from attention to action. The day closed with our French Moment, celebrating France as Creative Country of the Year, featuring a special activation from our sponsor Domaine Lacroix and a special performance from artist Malik Djoudi and violinist Gaspar Claus.
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