SUPER-STREAM

Introduced by Mercedes Erra, Founder and President of the Supervisory Board at BETC, this panel brings together Sébastien Houdusse, Global Chief Strategy Officer at BETC, and Clément Boisseau, CEO Maison BETC & Global Chief Strategy Officer. The conversation explores the growing crisis of male identity, fueled by the rise of manosphere culture and amplified on social media. Drawing on insights from the latest Prosumers study, it examines how masculinity is being redefined today - caught between social progress, shifting expectations, and a renewed quest for authority.