Live from the Havas Café: Xavier Blairon, CEO, POP France, and Gregory Roekens, Global CTO, POP
Description
In this conversation direct from the Havas Café, CEO of Prose on Pixels (POP) France, Xavier Blairon, and POP’s Global CTO, Gregory Roekens, discuss the question of where AI is adding real value to human work right now. For them, the answer is clear: solutions like Vermeer.ai work best as an embedded layer — speeding production and scaling content without losing craft – while human creative stays in charge. Together, they talk through the current landscape, the challenges and the benefits of this technology – for brands and teams.
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