SUPER-STREAM

In this on the ground interview from the Havas Café in Cannes, Steve Netzley, Global CEO of Prose on Pixels (POP), tells us what’s changing for businesses in a hybrid AI + human world — and why POP is betting on human led, AI enabled creativity. He talks about how Vermeer.ai, Havas' proprietary GenAI solution developed by POP, amplifies craft rather than replaces it — with the example of “ALL IN,” the POP × Casino Barrière activation at the Havas Café. Steve explains that the experience is powered by an atomic content approach that lets brands maintain taste and governance while scaling tailored stories across channels and markets.