SUPER-STREAM

Following their group discussion at Adweek House, Mark Sinnock, Global Chief Strategy, Data and Innovation Officer at Havas Creative Network, and Joanna Lawrence, Global Chief Strategy Officer at Havas Media Network, took a moment to recap Havas’ new global study, The Science of Desire. The study highlights a paradox at the heart of modern marketing: despite having more data and tools than ever before, more than 80% of brands remain stuck in a middle ground of indifference.They reflected on the key findings and engaged with marketers from a range of industries. The clear takeaway: visibility alone isn’t enough for growth: to succeed, brands also need to be desired.