SUPER-STREAM

Day 4 at Havas Café began with the Superaging Breakfast, sparking a conversation around the desire for longer, healthier lives. The experience also featured a special “breakfast bar” offering vitamin supplements and IV drips designed to boost energy and support the immune system.The morning continued with the presentation of BETC's latest Prosumer Report, “Alpha Rise: Masculinity in Crisis,” exploring evolving identities and cultural shifts. In the afternoon, “Social Was Media. Now It’s Culture.” brought together voices from Forbes and the creator economy to discuss how influence is shaping culture today.