SUPER-STREAM

This panel, moderated by Steven Bertoni, Journalist at Forbes, brings together Pierre Allary, Founder of Paris Creator Week; Lauriane Le Texier, Comex Member at UMICC; Hannah Wilson, Influencer; and Anthony Bober, Social Creative Director at Havas Paris. The conversation explores how social platforms have evolved from media channels into cultural ecosystems that shape how people connect, consume, learn, and belong. As creators become key drivers of influence and trust, the panel examines how brands can rethink their role within communities and engage more authentically in culture. From the rise of the creator economy to the shifting dynamics of influence, it looks at what this transformation means for brands, agencies, and society.