Live from the Havas Café: Fireside chat with Chris Paquette and Greg James
Description
Chris Paquette, Founder and CEO of DeepIntent, and Greg James, CEO, North America for Havas Media Network, reconnect in Cannes to assess what AI has truly delivered for healthcare marketing. Moving beyond the hype, they explore where AI is driving real impact, where gaps remain, and why agentic AI, including the launch of Helix AI, marks a critical shift for the industry.They also share what defines strong partnerships in the AI era and what it takes to build platforms that can perform in a complex, highly regulated healthcare environment.
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