SUPER-STREAM

During the panel, moderated by Molly Hop (Managing Partner, Havas Market), Alex Bucher (Director of Product Management, Business AI, Meta), Toranj Mehta (Country Head – Natural Diamonds, De Beers), and Olivier Vigneaux (CEO, BETC FullSix Group & GM, Havas CX Europe) examined how modern shopping journeys are influenced by a new mix of psychological, social, and algorithmic signals. They underscored the role of desire in shaping what people notice, trust, and ultimately choose, and shared perspectives on how platforms, brands, and creators can work together to create relevance and drive action from first inspiration through to purchase.