Can AI Shape Desire Without Breaking the Narrative? The Future of PR & Authentic Voice
Description
This panel moderated by Maja Pawinska Sims, Editorial Director at PRovoke Media, brings together Amy Bonitatibus, Chief Corporate Affairs Officer at PayPal; John Box, CEO of Meltwater; Dara Busch, CEO of Havas PR North America; Oliver Walker-Jones, Head of Marketing, Communications & Branding at Joby; and James Wright, Global Chair of the Havas PR Network and Global CEO of Havas Red. The conversation explores how modern purchase decisions are shaped long before the point of sale, influenced by a complex mix of cultural signals, creator narratives, platform experiences, and intelligent systems. From what sparks desire to what builds trust and loyalty over time, the panel examines how brands can design experiences that seamlessly connect inspiration to commerce.
