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In this exclusive interview from the Havas Café in Cannes, Yannick Bolloré, Chairman & CEO of Havas, shares his perspective as the festival begins, reaffirming creativity as a key driver of growth. He highlights the growing impact of AI, the importance of combining technology with deep human insight, and introduces Havas’ new positioning, Growth, Powered by Desire. Yannick also celebrates a strong year for Havas, France as Creative Country of the Year, and the team’s 129 campaign submissions.