SUPER-STREAM

At CES 2026, Alessia Grosso, Head of Strategy and Product at Havas Play, and Nadia Mansour, Associate Promo Marketing Director at Guardant Health, share their hot take on how innovation, media, and health marketing are evolving. They discuss what’s standing out at CES, how strategy and product development are converging, and what brands should consider as technology reshapes engagement in healthcare and beyond.