Super-Stream Spotlight: Mitchell Caplan, US Strategic Advisor at Gate One
Description
Is your marketing organization built for what AI is about to change? At ANA Masters of Marketing 2026, hear from Mitchell Caplan, US Strategic Advisor at Gate One, Havas’ consulting arm, on why AI transformation will happen faster than most marketers expect. While many teams are chasing the promise of producing more content more quickly, Mitchell explores why CMOs need to step back and rethink their org structure, processes, partner relationships and martech stack, why critical thinking is the skill organizations can’t afford to lose, and how marketing leaders can make the bold, data-driven decisions needed to prepare for what’s coming in the next 6 to 12 months.
