Super-Stream Spotlight: Marcus Fischer
Description
How do you reinvent an iconic brand without losing what made it legendary in the first place?
At ANA Masters of Marketing 2026, hear from Marcus Fischer, Chief Brand Officer at Harley-Davidson, on what it takes to evolve a brand with more than a century of history while staying true to its identity. From embracing the next generation of riders to preserving the power of community, culture and individuality, Marcus shares why the secret to lasting brand relevance isn't changing who you are, but finding new ways to bring your brand's spirit to life.
