Super-Stream Spotlight: Marcelo Kertész, Chief Marketing Officer at Manscaped
Description
How do you take a brand known for one very specific body part and make it about everything else? At ANA Masters of Marketing 2026, hear from Marcelo Kertész, Chief Marketing Officer at Manscaped, on the three big moves behind the brand’s evolution “from balls to all.” From balancing humor and premium quality across every touch point to shifting a performance-driven D2C business into a full-funnel marketing machine, Marcelo explores how Manscaped grew to where half its business now comes from outside the groin, why waiting 6 months for brand payback beats chasing 7-day returns, and how campaigns like “Send Face Pics Instead” turned the brand’s past into a trampoline for its future.
