Super-Stream Spotlight: Holly Dunn and Yan Liu
Description
In a world where every impression counts, are brands measuring what really matters?
At ANA Masters of Marketing 2026, hear from Holly Dunn, Managing Partner, Head of Investment at Havas Media Network North America, and Yan Liu, Co-Founder & CEO of TVision, on why attention is becoming an increasingly powerful signal in media. From moving beyond impressions and low CPMs to understanding real consumer engagement, they explore how attention measurement can help brands make smarter investments, connect creative with context and drive stronger business outcomes.
