Super-Stream Spotlight: Dean Aragon, Chairman of the ANA Board
Description
What if the next big thing in marketing isn’t technology, but us? At ANA Masters of Marketing 2026, hear from Dean Aragon, Chairman of the ANA Board, on why AI is nothing without human direction, orchestration and insight. Drawing on nearly 40 years in marketing, including 12 years leading Shell’s brand, Dean explores why AI should be seen as augmenting intelligence rather than artificial intelligence, why brands should invest more in creation than validation, and what separates a truly transformative agency partnership from a transactional one.
