Super-Stream Spotlight: Breaking and Entering Media (Jack Westerkamp and Geno Schellenberger)
Description
What happens when brands stop overthinking and start shipping? At ANA Masters of Marketing 2026, hear from Jack Westerkamp and Geno Schellenberger, co-founders of Breaking and Entering Media, on why we’re living in the golden age of brand entertainment and why marketers need to stop playing by the old rules. From posting 10 times a day and learning from what flops to giving junior creatives real autonomy and building brand IP, Jack and Geno explore how the industry can take more creative risks, attract the next generation of talent, and get back to the fun that made marketing great in the first place.
