Super-Stream Spotlight: Alissa Gavrilescu, Enterprise Strategy Lead, Marketing & Comms at Cigna

Description

Alissa Gavrilescu, Enterprise Strategy Lead, Marketing & Communications at Cigna Healthcare, challenges marketers to think beyond efficiency and embrace AI as a tool to unlock creativity, innovation and new possibilities.

From balancing the art and science of marketing to investing in the next generation of talent, she shares why the future of our industry depends on keeping humanity, curiosity and creativity at its core.

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