Super-Stream Spotlight: Adam Rattner, Chief Growth Officer at Havas Media Network, North America
Description
What will it take for marketers to turn greater capabilities into real business growth?
At ANA Masters of Marketing 2026, Adam Rattner, Chief Growth Officer at Havas Media Network NA, joins the Havas Super-Stream to explore the biggest challenges and opportunities facing the marketing industry. From moving beyond the hype of AI to embracing greater transparency, accountability and commercial impact, Adam shares why marketers must rethink how they deliver meaningful value for brands and consumers.
He also explores the evolving role of the CMO and why human creativity, cross-disciplinary collaboration and a deep understanding of clients' businesses are essential to driving growth in 2027 and beyond.
