Super-Stream Spotlight: Sharona Sankar-King & Bharath Gaddam
Description
What if marketers could finally see not just what worked, but why? At ANA Masters of Marketing 2026, hear from Sharona Sankar King, Chief Data & Product Officer at Havas Media Network North America, and Bharath Gaddam, Founder and CEO of Data Poem, on how large causal models are changing the way brands make decisions. Trained on over $5 trillion in spend data, these models can replace 200 separate models with one, forecast new events with 93 to 95% accuracy, and measure short and long-term impact at a granular level. Together, they explore how Havas and DataPoem’s exclusive partnership is helping CMOs move beyond traditional MMM and connect marketing directly to business growth.
